December 16, 2012

Global expansion in the five continents


Fashion is the passion of inditex and its objective is to take this passion over the five continents, so they opened 483 new stores in 49 different countries. This global growth increased the number of workers and buildings in Spain, because inditex´s headquarters and design centers are in Spain.

If inditex wants this global expansion to be possible, they must be popular, they must be known worlwide, so they are oppening really big stores, in really important cities and in the best place of this city, for example the new store that Zara opened in New York is in the fifth avenue.

Internet is also really important for this global expansion, inditex has a website for each of their brands where it is possible to buy any of their products, and they will ship it to you. For example zara´s website: 

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